Our Story

Blue Ginkgo began with a simple belief: the products we use every day should make life easier, not more complicated.

I'm Sojeong Bae, founder of Blue Ginkgo.

Before starting Blue Ginkgo, I spent more than 15 years living and working around the world, including New York, Brazil, Panama, and China. Along the way, I developed a deep appreciation for products that combine thoughtful design with everyday practicality.

When I returned to Korea, I saw an opportunity to create a brand centered around those values.

In 2020, I launched Blue Ginkgo with a simple goal: to design products that help people stay organized, reduce clutter, and enjoy their homes a little more every day. What started as a small family business quickly grew beyond anything I imagined.

In the early days, Blue Ginkgo was truly a family business. While I focused on building the company, my husband worked alongside me every step of the way. Together, we handled everything from inventory management and packing orders to product development and customer service, learning the challenges—and rewards—of building a global business one day at a time.

Those early years taught us the importance of listening closely to our customers and continuously improving our products. Many of our best ideas came directly from customer feedback and real-world use.

Today, Blue Ginkgo serves more than 1.5 million customers worldwide and is available across North America, Europe, Australia, and beyond. While the company has grown, our mission has remained the same: to create products that are functional, thoughtfully designed, and made to improve everyday life.

We are proud of our Korean roots and the values that shape our products—simplicity, quality, practicality, and attention to detail. Every product is designed with real homes and real families in mind.

As a family-owned business, we remain closely involved in every part of Blue Ginkgo, from product development and customer experience to long-term planning and growth. We believe that success comes from earning our customers' trust, one product at a time.

Thank you for supporting our family business and allowing us to be part of your home. We are grateful for every customer, every order, and every opportunity to continue creating products that help make everyday life a little simpler.

— Sojeong Bae
Founder & CEO
Blue Ginkgo